Talk about tv: Television viewers’ interpersonal communication about programming

This research examined the ways in which television viewers talk about programming. Survey results showed that individuals talked more about news and prime–time television programs than other types of programs. Older adults were more likely to discuss highbrow (e.g., PBS) and news programs, whereas younger adults were more likely to discuss niche programming (i.e., soap operas, animation, science fiction). Criticism of shows was common in discussing niche programs, whereas discussion of issues was more likely for news programs. Findings are discussed in terms of media literacy, critical approaches to viewership, and uses and gratifications theory. Implications for the study of interpersonal and mediated communication are addressed.