TY - JOUR
T1 - Symposium on political communication and social movements
T2 - audience, persuasion, and influence
AU - Earl, Jennifer
N1 - Publisher Copyright:
© 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2019/4/16
Y1 - 2019/4/16
N2 - This article argues that an important contribution that political communication can offer social movement studies is a more variegated understanding of social movement audiences and their role in social movement strategy and processes. Specifically, the article introduces a coarse typology of social movement audiences and discusses the importance of understanding differences in the goals of these audiences and what kinds of influence, from messaging or other forms of pressure, may be important to affect different audiences in movements’ favors. The article also examines the ways in which audiences are active, shaping what messages they are exposed to, consume, believe, and act upon. The call of the article is to bring a concern for audiences into social movement studies in the hopes of wedding these more media and communication-focused concerns with the kinds of structural and material influences social movement studies is so accomplished in investigating.
AB - This article argues that an important contribution that political communication can offer social movement studies is a more variegated understanding of social movement audiences and their role in social movement strategy and processes. Specifically, the article introduces a coarse typology of social movement audiences and discusses the importance of understanding differences in the goals of these audiences and what kinds of influence, from messaging or other forms of pressure, may be important to affect different audiences in movements’ favors. The article also examines the ways in which audiences are active, shaping what messages they are exposed to, consume, believe, and act upon. The call of the article is to bring a concern for audiences into social movement studies in the hopes of wedding these more media and communication-focused concerns with the kinds of structural and material influences social movement studies is so accomplished in investigating.
KW - Social movements
KW - audience
KW - communication studies
KW - media
KW - politics
UR - http://www.scopus.com/inward/record.url?scp=85060641294&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85060641294&partnerID=8YFLogxK
U2 - 10.1080/1369118X.2019.1568519
DO - 10.1080/1369118X.2019.1568519
M3 - Article
AN - SCOPUS:85060641294
SN - 1369-118X
VL - 22
SP - 754
EP - 766
JO - Information Communication and Society
JF - Information Communication and Society
IS - 5
ER -