Strategy in High-Velocity Environments

Bernd W. Wirtz, Alexander Mathieu, Oliver Schilke

Research output: Contribution to journalArticlepeer-review

72 Scopus citations


While industries such as ICT and biotechnology have been characterized as high-velocity environments, in which demand, competition and technology are constantly changing, there has been little systematic empirical research focusing on the conceptualisation and operationalisation of strategy in such environments or its effect on performance. This article draws from industrial economics and the resource-based view to conceptualise strategy in high-velocity environments as a multi-dimensional construct. Additionally, the construct's positive effect on business performance is empirically proven. The article closes with managerial implications and directions for further research.

Original languageEnglish (US)
Pages (from-to)295-313
Number of pages19
JournalLong Range Planning
Issue number3
StatePublished - Jun 2007

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Finance
  • Strategy and Management


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