Social Roles in Marketing Contexts

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	571-582
Number of pages	12
Journal	American Behavioral Scientist
Volume	21
Issue number	4
DOIs	https://doi.org/10.1177/000276427802100408
State	Published - Mar 1978
Externally published	Yes

ASJC Scopus subject areas

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title = "Social Roles in Marketing Contexts",

author = "Melanie Wallendorf",

year = "1978",

month = mar,

doi = "10.1177/000276427802100408",

language = "English (US)",

volume = "21",

pages = "571--582",

journal = "American Behavioral Scientist",

issn = "0002-7642",

publisher = "SAGE Publications Inc.",

number = "4",

}

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AU - Wallendorf, Melanie

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JF - American Behavioral Scientist

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