Social Roles in Marketing Contexts

Melanie Wallendorf

doi:10.1177/000276427802100408

Social Roles in Marketing Contexts

Melanie Wallendorf

Marketing

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Original language	English (US)
Pages (from-to)	571-582
Number of pages	12
Journal	American Behavioral Scientist
Volume	21
Issue number	4
DOIs	https://doi.org/10.1177/000276427802100408
State	Published - Mar 1978

ASJC Scopus subject areas

Social Psychology
Cultural Studies
Education
Sociology and Political Science
Social Sciences(all)

Access to Document

10.1177/000276427802100408

Cite this

@article{22ef436da7d74dea8c0163a88b8a3ff9,

title = "Social Roles in Marketing Contexts",

author = "Melanie Wallendorf",

year = "1978",

month = mar,

doi = "10.1177/000276427802100408",

language = "English (US)",

volume = "21",

pages = "571--582",

journal = "American Behavioral Scientist",

issn = "0002-7642",

publisher = "SAGE Publications Inc.",

number = "4",

}

TY - JOUR

T1 - Social Roles in Marketing Contexts

AU - Wallendorf, Melanie

PY - 1978/3

Y1 - 1978/3

UR - http://www.scopus.com/inward/record.url?scp=84970097206&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84970097206&partnerID=8YFLogxK

U2 - 10.1177/000276427802100408

DO - 10.1177/000276427802100408

M3 - Article

AN - SCOPUS:84970097206

VL - 21

SP - 571

EP - 582

JO - American Behavioral Scientist

JF - American Behavioral Scientist

SN - 0002-7642

IS - 4

ER -

Social Roles in Marketing Contexts

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this