Service-dominant logic: What it is, what it is not, what it might be

Stephen L. Vargo, Robert F. Lusch

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Service-Dominant Logic of Marketing
Subtitle of host publication	Dialog, Debate, and Directions
Publisher	Taylor and Francis
Pages	43-56
Number of pages	14
ISBN (Electronic)	9781315699035
ISBN (Print)	9780765614919
State	Published - Dec 18 2014
Externally published	Yes

ASJC Scopus subject areas

@inbook{1b8a9ec1a47b4f049c39ff4a55a03449,

title = "Service-dominant logic: What it is, what it is not, what it might be",

author = "Vargo, {Stephen L.} and Lusch, {Robert F.}",

year = "2014",

month = dec,

day = "18",

language = "English (US)",

isbn = "9780765614919",

pages = "43--56",

booktitle = "The Service-Dominant Logic of Marketing",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Service-dominant logic

T2 - What it is, what it is not, what it might be

AU - Vargo, Stephen L.

AU - Lusch, Robert F.

PY - 2014/12/18

Y1 - 2014/12/18

UR - http://www.scopus.com/inward/record.url?scp=85063260164&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85063260164&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85063260164

SN - 9780765614919

SP - 43

EP - 56

BT - The Service-Dominant Logic of Marketing

PB - Taylor and Francis

ER -