TY - BOOK
T1 - Service-dominant logic
T2 - Premises, perspectives, possibilities
AU - Lusch, Robert F.
AU - Vargo, Stephen L.
N1 - Publisher Copyright:
© Robert F. Lusch and Stephen L. Vargo 2014.
PY - 2012/1/1
Y1 - 2012/1/1
N2 - In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
AB - In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
UR - http://www.scopus.com/inward/record.url?scp=84923178255&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84923178255&partnerID=8YFLogxK
U2 - 10.1017/CBO9781139043120
DO - 10.1017/CBO9781139043120
M3 - Book
AN - SCOPUS:84923178255
SN - 9780521195676
BT - Service-dominant logic
PB - Cambridge University Press
ER -