Service-dominant logic: Continuing the evolution

Stephen L. Vargo; Robert F. Lusch

doi:10.1007/s11747-007-0069-6

Service-dominant logic: Continuing the evolution

Stephen L. Vargo, Robert F. Lusch

Marketing

Research output: Contribution to journal › Article › peer-review

5009 Scopus citations

Abstract

Since the introductory article for what has become known as the "service-dominant (S-D) logic of marketing," "Evolving to a New Dominant Logic for Marketing," was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed.

Original language	English (US)
Pages (from-to)	1-10
Number of pages	10
Journal	Journal of the Academy of Marketing Science
Volume	36
Issue number	1
DOIs	https://doi.org/10.1007/s11747-007-0069-6
State	Published - 2008

Keywords

New-dominant logic
Service
Service-dominant logic

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11747-007-0069-6

Cite this

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Service-dominant logic: Continuing the evolution

Abstract

Keywords

ASJC Scopus subject areas

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