| Original language | English (US) |
|---|---|
| Title of host publication | Marketing and Semiotics |
| Subtitle of host publication | New Directions in the Study of Signs for Sale |
| Publisher | De Gruyter Mouton |
| Pages | 13-20 |
| Number of pages | 8 |
| ISBN (Electronic) | 9783110853254 |
| ISBN (Print) | 9783110111484 |
| State | Published - Oct 25 2012 |
| Externally published | Yes |
ASJC Scopus subject areas
- General Arts and Humanities
- General Social Sciences