Selling practices in online fixed-price marketplaces

Adriano Pereira; Diego Duarte; Wagner Meira; Paulo Góes

doi:10.1109/SAINT.2009.20

Selling practices in online fixed-price marketplaces

Adriano Pereira, Diego Duarte, Wagner Meira, Paulo Góes

Management Information Systems

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Scopus citations

Abstract

In the last decade, there has been an explosion of online commercial activity enabled by the World Wide Web (WWW). In Brazil, probably by cultural influence, online auctions are not so popular, since users prefer fixed-price for online negotiation. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze selling practices, considering seller profiles and selling strategies. We study and confirm several important hypotheses about selling practices in online marketplaces, which allow us to state interestingconclusions, such as: the product category impacts the seller profile and the selling strategies; and the best selling practices vary for different products.

Original language	English (US)
Title of host publication	Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009
Pages	71-77
Number of pages	7
DOIs	https://doi.org/10.1109/SAINT.2009.20
State	Published - 2009
Event	2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009 - Bellevue, WA, United States Duration: Jul 20 2009 → Jul 24 2009

Publication series

Name	Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009

Other

Other	2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009
Country/Territory	United States
City	Bellevue, WA
Period	7/20/09 → 7/24/09

Keywords

E-marketplaces
Seller profile
Selling practices

ASJC Scopus subject areas

Computer Networks and Communications
Computer Science Applications
Software

Access to Document

10.1109/SAINT.2009.20

Cite this

Pereira, A., Duarte, D., Meira, W., & Góes, P. (2009). Selling practices in online fixed-price marketplaces. In Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009 (pp. 71-77). Article 5230658 (Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009). https://doi.org/10.1109/SAINT.2009.20

Selling practices in online fixed-price marketplaces. / Pereira, Adriano; Duarte, Diego; Meira, Wagner et al.
Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009. 2009. p. 71-77 5230658 (Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Pereira, A, Duarte, D, Meira, W & Góes, P 2009, Selling practices in online fixed-price marketplaces. in Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009., 5230658, Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009, pp. 71-77, 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009, Bellevue, WA, United States, 7/20/09. https://doi.org/10.1109/SAINT.2009.20

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Selling practices in online fixed-price marketplaces

Abstract

Publication series

Other

Keywords

ASJC Scopus subject areas

Access to Document

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