TY - JOUR
T1 - Routing around organizations
T2 - Self-directed political consumption
AU - Earl, Jennifer
AU - Copeland, Lauren
AU - Bimber, Bruce
N1 - Publisher Copyright:
© 2017 Mobilization: An International Journal 22(2): 131-153.
PY - 2017/6
Y1 - 2017/6
N2 - Recent research on activism in the context of digital media has argued that organizing can happen outside of organizations and even without SMOs. This work has been focused primarily on the "supply side" of participation. In this article, we expand this line of work by focusing on the "demand side." We examine the distinction between self-directed and organizationally directed activism from the perspective of the individual, finding that shifts toward movement societies, the rise of lifestyle politics, and, to a lesser extent, changing citizenship norms explain citizen preferences for self-directed versus organizationally directed political consumption. We also analyze the relationship between political interest, different kinds of digital media use, and preferences for self-directed activism. We use original data from a survey in the U.S. on political consumption.
AB - Recent research on activism in the context of digital media has argued that organizing can happen outside of organizations and even without SMOs. This work has been focused primarily on the "supply side" of participation. In this article, we expand this line of work by focusing on the "demand side." We examine the distinction between self-directed and organizationally directed activism from the perspective of the individual, finding that shifts toward movement societies, the rise of lifestyle politics, and, to a lesser extent, changing citizenship norms explain citizen preferences for self-directed versus organizationally directed political consumption. We also analyze the relationship between political interest, different kinds of digital media use, and preferences for self-directed activism. We use original data from a survey in the U.S. on political consumption.
UR - http://www.scopus.com/inward/record.url?scp=85021810586&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85021810586&partnerID=8YFLogxK
U2 - 10.17813/1086-671X-22-2-131
DO - 10.17813/1086-671X-22-2-131
M3 - Article
AN - SCOPUS:85021810586
SN - 1086-671X
VL - 22
SP - 131
EP - 153
JO - Mobilization
JF - Mobilization
IS - 2
ER -