Role-based experiences, media perceptions, and knowledge transfer success in virtual dyads

Bryan K. Hasty, Anne P. Massey, Susan A. Brown

Research output: Contribution to journalArticlepeer-review

31 Scopus citations


Knowledge transfer (KT) is the process through which one is affected by the experience of another. While many of the challenges of KT have been discussed in the literature (e.g. incentives cognitive limitations) the challenge of KT in virtual settings has received limited attention. In this paper our interest lies in exploring asymmetric KT where a sender has more knowledge about a topic than a receiver. We focus on a dyadic relationship between geographically dispersed sender and receiver units supported by a multi-media technology environment. Drawing from the KT literature and Channel Expansion Theory we specifically explore the evolution of and relationship between role-based experiences (e.g. with partner topic media) and media richness perceptions. Our results provide evidence that KT roles do matter relative to the acquisition of experiences and expansions in media richness perceptions. Despite some differences in acquired experiences our results also suggest that KT partners converge in their perceptions of acquired experiences and evolve to shared (or congruent) perceptions of media richness. Finally our results provide evidence that sender-receiver congruence in media richness perceptions influences KT success.

Original languageEnglish (US)
Pages (from-to)367-387
Number of pages21
JournalGroup Decision and Negotiation
Issue number4
StatePublished - Jul 2006


  • Channel expansion theory
  • Knowledge transfer
  • Media richness
  • Multi-media
  • Virtual work

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Arts and Humanities (miscellaneous)
  • Social Sciences(all)
  • Strategy and Management
  • Management of Technology and Innovation


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