ROI3: The building blocks for successful global organizations in the 21st century

Robert F. Lusch, Michael Harvey, Cheri Speier

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


As organizations move into the 21st century, past measures of organizational performance based largely on accounting and financial statements will be insufficient to meaningfully assess value. Short- and long-term performance will be increasingly determined by three resources: ideas, information, and investment capital, of which only investment capital is measured in traditional accounting and financial statements. Consequently, the 20th century orientation of return on investment needs to be expanded to include and account for both return on ideas and return on information. By focusing on these three measures of ROI the organization will be able to unleash creativity and obtain a sustainable competitive advantage. In this paper it is suggested that organizations should balance their focus on return on ideas, return on information, and return on investment, a ROI3 orientation for assessing organizational performance.

Original languageEnglish (US)
Pages (from-to)714-728
Number of pages15
JournalEuropean Management Journal
Issue number6
StatePublished - Dec 1998
Externally publishedYes

ASJC Scopus subject areas

  • Strategy and Management


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