Robert Lusch (1949-2017): A Eulogy Delivered March 3, 2017

David Schmidtz

doi:10.1177/0276146720931180

Robert Lusch (1949-2017): A Eulogy Delivered March 3, 2017

David Schmidtz

Research output: Contribution to journal › Comment/debate › peer-review

Abstract

This is the text of a eulogy delivered March 3, 2017 in Tucson Arizona.

Original language	English (US)
Pages (from-to)	41-42
Number of pages	2
Journal	Journal of Macromarketing
Volume	43
Issue number	1
DOIs	https://doi.org/10.1177/0276146720931180
State	Published - Mar 2023

Keywords

marketing
marketing activities
philosophical pluralism
service-dominant logic
trade

ASJC Scopus subject areas

Marketing

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10.1177/0276146720931180

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title = "Robert Lusch (1949-2017): A Eulogy Delivered March 3, 2017",

abstract = "This is the text of a eulogy delivered March 3, 2017 in Tucson Arizona.",

keywords = "marketing, marketing activities, philosophical pluralism, service-dominant logic, trade",

author = "David Schmidtz",

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year = "2023",

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KW - philosophical pluralism

KW - service-dominant logic

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Robert Lusch (1949-2017): A Eulogy Delivered March 3, 2017

Abstract

Keywords

ASJC Scopus subject areas

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