Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming

Alan R. Dennis, Joseph S. Valacich, Traci A. Carte, Monica J. Garfield, Barbara J. Haley, Jay E. Aronson

Research output: Contribution to journalArticlepeer-review

68 Scopus citations


Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.

Original languageEnglish (US)
Pages (from-to)203-211
Number of pages9
JournalInformation Systems Research
Issue number2
StatePublished - Jun 1997


  • Brainstorming
  • Cognitive Inertia
  • Group Support Systems
  • Groupware
  • Idea Generation

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management
  • Library and Information Sciences


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