Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming

Alan R. Dennis; Joseph S. Valacich; Traci A. Carte; Monica J. Garfield; Barbara J. Haley; Jay E. Aronson

doi:10.1287/isre.8.2.203

Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming

Alan R. Dennis, Joseph S. Valacich, Traci A. Carte, Monica J. Garfield, Barbara J. Haley, Jay E. Aronson

Management Information Systems

Research output: Contribution to journal › Article › peer-review

68 Scopus citations

Abstract

Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.

Original language	English (US)
Pages (from-to)	203-211
Number of pages	9
Journal	Information Systems Research
Volume	8
Issue number	2
DOIs	https://doi.org/10.1287/isre.8.2.203
State	Published - Jun 1997

Keywords

Brainstorming
Cognitive Inertia
Group Support Systems
Groupware
Idea Generation

ASJC Scopus subject areas

Management Information Systems
Information Systems
Computer Networks and Communications
Information Systems and Management
Library and Information Sciences

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10.1287/isre.8.2.203

Cite this

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abstract = "Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.",

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AU - Haley, Barbara J.

AU - Aronson, Jay E.

PY - 1997/6

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AB - Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.

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KW - Groupware

KW - Idea Generation

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Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming

Abstract

Keywords

ASJC Scopus subject areas

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