Abstract
Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.
Original language | English (US) |
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Pages (from-to) | 203-211 |
Number of pages | 9 |
Journal | Information Systems Research |
Volume | 8 |
Issue number | 2 |
DOIs | |
State | Published - Jun 1997 |
Keywords
- Brainstorming
- Cognitive Inertia
- Group Support Systems
- Groupware
- Idea Generation
ASJC Scopus subject areas
- Management Information Systems
- Information Systems
- Computer Networks and Communications
- Information Systems and Management
- Library and Information Sciences