Reframing supply chain management: A service-dominant logic perspective

Robert F. Lusch

Research output: Contribution to journalArticlepeer-review

179 Scopus citations


Shifting the dominant thinking of supply chain management toward the concepts of service, value cocreation, value propositions, operant resources, networks, service ecosystems and learning opens up many research opportunities and strategies for improved organizational performance. The emerging thought world of service-dominant logic is presented as a means to reframe supply chain scholarship and practice for increased relevance and impact.

Original languageEnglish (US)
Pages (from-to)14-18
Number of pages5
JournalJournal of Supply Chain Management
Issue number1
StatePublished - Jan 2011


  • Networks
  • Service-dominant logic
  • Systems
  • Value

ASJC Scopus subject areas

  • Management Information Systems
  • Economics, Econometrics and Finance (miscellaneous)
  • Marketing


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