Shifting the dominant thinking of supply chain management toward the concepts of service, value cocreation, value propositions, operant resources, networks, service ecosystems and learning opens up many research opportunities and strategies for improved organizational performance. The emerging thought world of service-dominant logic is presented as a means to reframe supply chain scholarship and practice for increased relevance and impact.
- Service-dominant logic
ASJC Scopus subject areas
- Management Information Systems
- Economics, Econometrics and Finance (miscellaneous)