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Redefining the market: A treatise on exchange and shared understanding
Robert F. Lusch, Jameson K.M. Watts
Marketing
Research output
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Contribution to journal
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Article
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peer-review
18
Scopus citations
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Business & Economics
Shared Understanding
100%
Marketing
36%
Myopia
25%
Global Competition
20%
Sustainability
20%
Fragmentation
19%
Innovation
14%