TY - JOUR
T1 - Recruiting inclusiveness
T2 - Intersectionality, social movements, and youth online
AU - Elliott, Thomas
AU - Earl, Jennifer
AU - Maher, Thomas V.
N1 - Funding Information:
We thank Morgan Johnstonbaugh for her feedback on previous versions of this chapter. We also would like to thank the John D. and Catherine T. MacArthur Foundation for funding the Youth and Participatory Politics Research Network, which supported this research, and the National Science Foundation (NSF) for CAREER Award SES-0547990, which supported some of the data collection.
Publisher Copyright:
Copyright © 2017 by Emerald Publishing Limited All rights of reproduction in any form reserved.
PY - 2017
Y1 - 2017
N2 - The majority of research on intersectionality and social movements has focused on agenda-setting or internal identity processes. However, little research has focused on the ways in which social movements present themselves as intersectional, particularly in recruitment, which is important for building inclusive movements. In this chapter, we begin to outline a theory of movement recruitment based around intersectional identities that draws on work on coalitional recruitment and concepts from framing. In particular, we argue that "identity bridging," which occurs when two or more identities are linked during recruitment attempts, is a potential tool for inclusive and intersectional recruitment. We evaluate the extent to which movements engage in this style of recruitment using data on intersectional youth identities acknowledged on web-addressable advocacy spaces. Youth are at a critical moment in their identity development, and so it is especially important to engage them in ways that respect their developing intersectional identities. We find that, overall, most movement sites do not engage in identity bridging, and those that do rarely move beyond bridging the youth identities with one other aspect of identity. Based on our theory, this would help to explain why so many movements struggle with issues of inclusivity.
AB - The majority of research on intersectionality and social movements has focused on agenda-setting or internal identity processes. However, little research has focused on the ways in which social movements present themselves as intersectional, particularly in recruitment, which is important for building inclusive movements. In this chapter, we begin to outline a theory of movement recruitment based around intersectional identities that draws on work on coalitional recruitment and concepts from framing. In particular, we argue that "identity bridging," which occurs when two or more identities are linked during recruitment attempts, is a potential tool for inclusive and intersectional recruitment. We evaluate the extent to which movements engage in this style of recruitment using data on intersectional youth identities acknowledged on web-addressable advocacy spaces. Youth are at a critical moment in their identity development, and so it is especially important to engage them in ways that respect their developing intersectional identities. We find that, overall, most movement sites do not engage in identity bridging, and those that do rarely move beyond bridging the youth identities with one other aspect of identity. Based on our theory, this would help to explain why so many movements struggle with issues of inclusivity.
KW - Intersectionality
KW - Micro-mobilization
KW - Recruitment
KW - Social movements
KW - Youth
UR - http://www.scopus.com/inward/record.url?scp=85016839572&partnerID=8YFLogxK
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U2 - 10.1108/s0163-786x20170000041019
DO - 10.1108/s0163-786x20170000041019
M3 - Review article
AN - SCOPUS:85016839572
SN - 0163-786X
VL - 41
SP - 279
EP - 311
JO - Research in Social Movements, Conflicts and Change
JF - Research in Social Movements, Conflicts and Change
ER -