Reaping the benefits of innovative IT: The long and winding road

A. P. Massey, M. M. Montoya-Weiss, S. A. Brown

Research output: Contribution to journalArticlepeer-review

41 Scopus citations


The expectation that banks and other service industries will do better through investments in innovative IT applications requires a fundamental understanding that benefits do not stem from technology alone. Innovative IT applications have the potential to change the way banks conduct their business and, as such, must be viewed as a major organizational change. This study examines how different stakeholder perspectives of innovative IT influence the implementation process, attitudes toward usage, and perceived benefits in mandatory use situations. Using a case study methodology, we explore these issues in the context of a major IT initiative underway at a multbank holding company headquartered in the Midwest. We found that innovative IT applications involve change that is inherently a long-term endeavour requiring transformations of individual skills and organizational processes and practices. Our research suggests that the time lag before realization of performance gains is affected by the implementation process. Our findings have a number of generalizable lessons for practice as well as implications for future research.

Original languageEnglish (US)
Pages (from-to)348-357
Number of pages10
JournalIEEE Transactions on Engineering Management
Issue number3
StatePublished - Aug 2001


  • Change management
  • IT implementation
  • IT in banking
  • Innovative IT
  • Usage attitudes
  • Value of IT investments

ASJC Scopus subject areas

  • Strategy and Management
  • Electrical and Electronic Engineering


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