Radio Hosts Embracing Community Language Practices: Spanish-English Code-mixing and “Spicy Talk” in Los Angeles

  • Brandon J. Martínez
  • , George Romero
  • , Amelia Grace Hill
  • , Hannia O. Rojas-Barreda
  • , Ana M. Carvalho

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Mega 96.3, a bilingual radio station from Los Angeles, California, has been the subject of analysis for code-mixing in advertisements and call-ins. To this line of research, we contribute analyses of host speech during the segment “Spicy Talk,” investigating how code-mixing is instrumental for audience engagement. This chapter presents both structural and discourse analyses of code-mixing, demonstrating that most of our data occurs in a monolingual mode, and predominantly in Spanish. Furthermore, host code-mixing was influenced by previous interlocutor but not preceding language, indicating the importance of context alongside the (un)markedness of code-mixing for US Latinxs.

Original languageEnglish (US)
Title of host publicationTranslating Spanglish in US Latinx Audiovisual Stories
PublisherTaylor and Francis
Pages113-143
Number of pages31
ISBN (Electronic)9781040356159
ISBN (Print)9781032784717
DOIs
StatePublished - Jan 1 2025

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Social Sciences

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