@inproceedings{fa6683567f514b4c83f3bf3ea9002932,
title = "Publisher click fraud in the pay-per-click advertising market: Incentives and consequences",
abstract = "Pay-per-click (PPC) advertising is being seriously threatened by the click fraud (CF). In this paper, we report a game-theoretic analysis of the incentives and consequences of CF involving Web content publishers. We find that the publisher competition induces CF, harming the efficiency especially the publisher payoff allocation in the market.",
keywords = "click fraud, PPC advertising, sponsored search",
author = "Xiarong Li and Yong Liu and Daniel Zeng",
year = "2011",
doi = "10.1109/ISI.2011.5984082",
language = "English (US)",
isbn = "9781457700828",
series = "Proceedings of 2011 IEEE International Conference on Intelligence and Security Informatics, ISI 2011",
pages = "207--209",
booktitle = "Proceedings of 2011 IEEE International Conference on Intelligence and Security Informatics, ISI 2011",
note = "2011 IEEE International Conference on Intelligence and Security Informatics, ISI 2011 ; Conference date: 10-07-2011 Through 12-07-2011",
}