Progress and prospects for governance value analysis in marketing: When porter meets williamson

Research output: Chapter in Book/Report/Conference proceeding › Chapter

10 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	54-72
Number of pages	19
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00012
State	Published - 2012

ASJC Scopus subject areas

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title = "Progress and prospects for governance value analysis in marketing: When porter meets williamson",

author = "Mrinal Ghosh and George John",

year = "2012",

doi = "10.4337/9781781002445.00012",

language = "English (US)",

isbn = "9781849801423",

pages = "54--72",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

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TY - CHAP

T1 - Progress and prospects for governance value analysis in marketing

T2 - When porter meets williamson

AU - Ghosh, Mrinal

AU - John, George

PY - 2012

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UR - https://www.scopus.com/pages/publications/84881918486#tab=citedBy

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DO - 10.4337/9781781002445.00012

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AN - SCOPUS:84881918486

SN - 9781849801423

SP - 54

EP - 72

BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -