Product-harm crisis management and firm value

Research output: Chapter in Book/Report/Conference proceeding › Chapter

6 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Marketing and Finance
Publisher	Edward Elgar Publishing Ltd.
Pages	293-314
Number of pages	22
ISBN (Print)	9781849802727
DOIs	https://doi.org/10.4337/9781849806046.00022
State	Published - 2012

ASJC Scopus subject areas

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title = "Product-harm crisis management and firm value",

author = "Yong Liu and Yubo Chen and Shankar Ganesan and Ronald Hess",

year = "2012",

doi = "10.4337/9781849806046.00022",

language = "English (US)",

isbn = "9781849802727",

pages = "293--314",

booktitle = "Handbook of Marketing and Finance",

publisher = "Edward Elgar Publishing Ltd.",

}

TY - CHAP

T1 - Product-harm crisis management and firm value

AU - Liu, Yong

AU - Chen, Yubo

AU - Ganesan, Shankar

AU - Hess, Ronald

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84874605047

UR - https://www.scopus.com/pages/publications/84874605047#tab=citedBy

U2 - 10.4337/9781849806046.00022

DO - 10.4337/9781849806046.00022

M3 - Chapter

AN - SCOPUS:84874605047

SN - 9781849802727

SP - 293

EP - 314

BT - Handbook of Marketing and Finance

PB - Edward Elgar Publishing Ltd.

ER -