Product-harm crisis management and firm value

Yong Liu, Yubo Chen, Shankar Ganesan, Ronald Hess

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Marketing and Finance
PublisherEdward Elgar Publishing Ltd.
Number of pages22
ISBN (Print)9781849802727
StatePublished - 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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