Product-harm crisis management and firm value

Yong Liu, Yubo Chen, Shankar Ganesan, Ronald Hess

Research output: Chapter in Book/Report/Conference proceeding › Chapter

4 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Marketing and Finance
Publisher	Edward Elgar Publishing Ltd.
Pages	293-314
Number of pages	22
ISBN (Print)	9781849802727
DOIs	https://doi.org/10.4337/9781849806046.00022
State	Published - 2012

ASJC Scopus subject areas

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