Product-harm crisis management and firm value

Yong Liu, Yubo Chen, Shankar Ganesan, Ronald Hess

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Marketing and Finance
PublisherEdward Elgar Publishing Ltd.
Pages293-314
Number of pages22
ISBN (Print)9781849802727
DOIs
StatePublished - 2012

ASJC Scopus subject areas

  • General Business, Management and Accounting

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