Original language | English (US) |
---|---|
Title of host publication | The Service-Dominant Logic of Marketing |
Subtitle of host publication | Dialog, Debate, and Directions |
Publisher | Taylor and Francis |
Pages | xvii-xviii |
ISBN (Electronic) | 9781315699035 |
ISBN (Print) | 9780765614919 |
State | Published - Dec 18 2014 |
Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting