Preface

Robert F. Lusch, Stephen L. Vargo

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

43 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Service-Dominant Logic of Marketing
Subtitle of host publicationDialog, Debate, and Directions
PublisherTaylor and Francis
Pagesxvii-xviii
ISBN (Electronic)9781315699035
ISBN (Print)9780765614919
StatePublished - Dec 18 2014
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this