Predictors of voluntary simplicity in consumer behaviour

The contribution of income adequacy, conservation‐related attitudes and human resources to voluntary simplicity behaviour was studied using responses from 638 households. Findings suggested that, while both income and attitudes were significant contributors to the variance in behaviour, attitudes were somewhat more so. However, the perception that the respondent or another family member had needed skills to perform various repair and maintenance tasks was the strongest predictor of voluntary simplicity behaviour.