TY - GEN
T1 - Predicting Consultation Success in Online Health Platforms Using Dynamic Knowledge Graphs and Multimodal Data Fusion
AU - Zhang, Wenli
AU - Geng, Shuang
AU - Xie, Jiaheng
AU - Liang, Gemin
AU - Niu, Ben
AU - Ram, Sudha
N1 - Publisher Copyright:
© 2024 International Conference on Information Systems. All Rights Reserved.
PY - 2024
Y1 - 2024
N2 - In virtual or online health platforms, accurately predicting the success of online consultations is paramount in the face of fierce competition. The scarcity of patient data poses a significant challenge to predicting online healthcare consultation success rate. To address this challenge, we introduce MDKSP, which harnesses advanced language models, a novel Knowledge Graph Attention Network, and a new multi-modal data fusion technique. MDKSP enhances predictive accuracy by capturing explicit (patient-doctor communication) and implicit (digital traces in patients' healthcare journeys, both online and offline) knowledge. MDKSP significantly enhances the predictive capability of healthcare consultation success in virtual health. MDKSP's utility extends to diverse virtual or hybrid models, such as online education (predicting student retention at the onset of a course), hybrid sales (forecasting purchase intent through online information provision and offline testing and real-world experiences), and more.
AB - In virtual or online health platforms, accurately predicting the success of online consultations is paramount in the face of fierce competition. The scarcity of patient data poses a significant challenge to predicting online healthcare consultation success rate. To address this challenge, we introduce MDKSP, which harnesses advanced language models, a novel Knowledge Graph Attention Network, and a new multi-modal data fusion technique. MDKSP enhances predictive accuracy by capturing explicit (patient-doctor communication) and implicit (digital traces in patients' healthcare journeys, both online and offline) knowledge. MDKSP significantly enhances the predictive capability of healthcare consultation success in virtual health. MDKSP's utility extends to diverse virtual or hybrid models, such as online education (predicting student retention at the onset of a course), hybrid sales (forecasting purchase intent through online information provision and offline testing and real-world experiences), and more.
KW - Healthcare predictive analytics
KW - homophily theory
KW - virtual health
UR - https://www.scopus.com/pages/publications/105010815507
UR - https://www.scopus.com/pages/publications/105010815507#tab=citedBy
M3 - Conference contribution
AN - SCOPUS:105010815507
T3 - 45th International Conference on Information Systems, ICIS 2024
BT - 45th International Conference on Information Systems, ICIS 2024
PB - Association for Information Systems
T2 - 45th International Conference on Information Systems, ICIS 2024
Y2 - 15 December 2024 through 18 December 2024
ER -