Porter meets williamson in 2022: Governance value analysis and its implications in a world of digital technologies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	56-74
Number of pages	19
ISBN (Electronic)	9781800376878
ISBN (Print)	9781800376861
State	Published - Jul 15 2022

ASJC Scopus subject areas

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title = "Porter meets williamson in 2022: Governance value analysis and its implications in a world of digital technologies",

author = "Mrinal Ghosh and George John",

year = "2022",

month = jul,

day = "15",

language = "English (US)",

isbn = "9781800376861",

pages = "56--74",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

}

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