Abstract
Third-party prescription coverage is becoming an important facet of pharmacy practice. Pharmacy managers must be able to evaluate contracts and to decide which contracts are more profitable. This paper presents a methodology for evaluating and comparing third-party contracts. An example demonstrates the proposed methodology, and a specific contract is identified as more advantageous.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 37-49 |
| Number of pages | 13 |
| Journal | Journal of pharmaceutical marketing & management |
| Volume | 3 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jan 1 1989 |
| Externally published | Yes |
ASJC Scopus subject areas
- Marketing