Abstract
Third-party prescription coverage is becoming an important facet of pharmacy practice. Pharmacy managers must be able to evaluate contracts and to decide which contracts are more profitable. This paper presents a methodology for evaluating and comparing third-party contracts. An example demonstrates the proposed methodology, and a specific contract is identified as more advantageous.
Original language | English (US) |
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Pages (from-to) | 37-49 |
Number of pages | 13 |
Journal | Journal of pharmaceutical marketing & management |
Volume | 3 |
Issue number | 4 |
DOIs | |
State | Published - Jan 1 1989 |
ASJC Scopus subject areas
- Marketing