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Persuasiveness of anti-smoking messages: self-construal and message focus
Bo Yang
, Xiaoli Nan, Xinyan Zhao
Research output
:
Contribution to journal
›
Article
›
peer-review
8
Scopus citations
Overview
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Keyphrases
Relational Consequences
40%
Communication Practitioner
20%
Message Matching
20%
Self-construal Priming
20%
Smoking Attitudes
20%
Defensive Processing
20%
Independent Self-construal
20%
Psychology
Construal
100%
Self-Perception
22%
Practitioners
11%
Priming
11%