@inbook{b4ccac940be249eaabb34e6b6c296241,
title = "Overview",
abstract = "Reputation management is a crucial task for organizations. The previous chapters do not only demonstrate that the vital need for reputation management is generally recognized, but that measurement tools are constantly being improved and reputation management is an integral part of today{\textquoteright}s corporate communications.",
author = "Sabrina Helm and Kerstin Liehr-Gobbers and Christopher Storck",
note = "Publisher Copyright: {\textcopyright} 2011, Springer-Verlag Berlin Heidelberg.",
year = "2011",
doi = "10.1007/978-3-642-19266-1_21",
language = "English (US)",
series = "Management for Professionals",
publisher = "Springer Nature",
pages = "233--234",
booktitle = "Management for Professionals",
address = "United States",
}