@inbook{1bb3f13f76d242f693fc8ca485c0af72,
title = "Overview",
abstract = "After having analyzed various measurement methods in the previous section, the following five chapters turn away from a theoretical scrutiny and focus on applied Reputation Management. Various case studies from blue-chip companies will provide the reader with hands-on examples of how to manage corporate reputation.",
author = "Sabrina Helm and Kerstin Liehr-Gobbers and Christopher Storck",
note = "Publisher Copyright: {\textcopyright} 2011, Springer-Verlag Berlin Heidelberg.",
year = "2011",
doi = "10.1007/978-3-642-19266-1_16",
language = "English (US)",
series = "Management for Professionals",
publisher = "Springer Nature",
pages = "181--182",
booktitle = "Management for Professionals",
address = "United States",
}