Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck

Research output: Chapter in Book/Report/Conference proceedingChapter


The articles in this part of the book lay the foundation for understanding, analyzing, and managing corporate reputation. Liehr-Gobbers and Storck introduce this chapter by focusing on the concept of corporate reputation. They describe the shift from shareholder to stakeholder value as well as the added value of reputation resilience using the Vioxx case of Merck & Co. as an example and refer to the importance of taking the different reputation aspects into account before stakeholder perceptions can be managed.

Original languageEnglish (US)
Title of host publicationManagement for Professionals
PublisherSpringer Nature
Number of pages3
StatePublished - 2011
Externally publishedYes

Publication series

NameManagement for Professionals
VolumePart F381
ISSN (Print)2192-8096
ISSN (Electronic)2192-810X


  • Corporate Identity
  • Corporate Reputation
  • External Stakeholder
  • Reputation Management
  • Stakeholder Group

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Accounting
  • Economics, Econometrics and Finance (miscellaneous)
  • Finance


Dive into the research topics of 'Overview'. Together they form a unique fingerprint.

Cite this