Overview

Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The management of reputation inevitably requires measurement. However, the object, methodology, underlying research interest and further use of measurement findings may vary. This part provides an insight into the various aspects of measurement and its relevance for reputation management. It closes with a meta-study examining the financial impacts of reputation as measured by several researchers.

Original languageEnglish (US)
Title of host publicationManagement for Professionals
PublisherSpringer Nature
Pages91-92
Number of pages2
DOIs
StatePublished - 2011
Externally publishedYes

Publication series

NameManagement for Professionals
VolumePart F381
ISSN (Print)2192-8096
ISSN (Electronic)2192-810X

Keywords

  • Corporate Reputation
  • Financial Impact
  • High Order Factor
  • Stakeholder Group
  • Stakeholder Theory

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Accounting
  • Economics, Econometrics and Finance (miscellaneous)
  • Finance

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