@inbook{6b6a44339bcb4df1a0686f99dfdec079,
title = "Overview",
abstract = "The management of reputation inevitably requires measurement. However, the object, methodology, underlying research interest and further use of measurement findings may vary. This part provides an insight into the various aspects of measurement and its relevance for reputation management. It closes with a meta-study examining the financial impacts of reputation as measured by several researchers.",
keywords = "Corporate Reputation, Financial Impact, High Order Factor, Stakeholder Group, Stakeholder Theory",
author = "Sabrina Helm and Kerstin Liehr-Gobbers and Christopher Storck",
note = "Publisher Copyright: {\textcopyright} 2011, Springer-Verlag Berlin Heidelberg.",
year = "2011",
doi = "10.1007/978-3-642-19266-1_9",
language = "English (US)",
series = "Management for Professionals",
publisher = "Springer Nature",
pages = "91--92",
booktitle = "Management for Professionals",
address = "United States",
}