Open innovation: An S-D logic perspective

Open innovation has attracted considerable attention from both practitioners and researchers; however, whether open innovation is a sustainable trend or managerial fad is still unsolved. In this chapter, we investigate open innovation practice from a service-dominant (S-D) logic perspective and conclude that open innovation is a sustainable trend, because all axioms of S-D logic suggest that open innovation is a normative approach to innovation. According to the foundational premises of S-D logic, we further provide several strategic implications for open innovation. Those implications are under the themes of service provision, value cocreation, resources integration, service ecosystem, and institutions. In sum, this chapter provides both theoretical support and practical implications for open innovation.