Open innovation: An S-D logic perspective

Zhen Tang, Robert F. Lusch

Research output: Chapter in Book/Report/Conference proceedingChapter


Open innovation has attracted considerable attention from both practitioners and researchers; however, whether open innovation is a sustainable trend or managerial fad is still unsolved. In this chapter, we investigate open innovation practice from a service-dominant (S-D) logic perspective and conclude that open innovation is a sustainable trend, because all axioms of S-D logic suggest that open innovation is a normative approach to innovation. According to the foundational premises of S-D logic, we further provide several strategic implications for open innovation. Those implications are under the themes of service provision, value cocreation, resources integration, service ecosystem, and institutions. In sum, this chapter provides both theoretical support and practical implications for open innovation.

Original languageEnglish (US)
Title of host publicationWorld Scientific Reference On Innovation
PublisherWorld Scientific Publishing Co. Pte Ltd
Number of pages23
ISBN (Electronic)9789813147034
ISBN (Print)9789813147027
StatePublished - Mar 20 2018
Externally publishedYes


  • Institutions
  • Open innovation
  • Resources integration
  • Service ecosystem
  • Service provision
  • Service-dominant (S-D) logic
  • Value cocreation

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting


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