Ontologies, methodologies, and new uses of Big Data in the social and cultural sciences

In our Introduction to the Conceiving the Social with Big Data Special Issue of Big Data & Society, we survey the 18 contributions from scholars in the humanities and social sciences, and highlight several questions and themes that emerge within and across them. These emergent issues reflect the challenges, problems, and promises of working with Big Data to access and assess the social. They include puzzles about the locus and nature of human life, the nature of interpretation, the categorical constructions of individual entities and agents, the nature and relevance of contexts and temporalities, and the determinations of causality. As such, the Introduction reflects on the contributions along a series of binaries that capture the dualities and dynamisms of these themes: Life/Data; Mind/Machine; and Induction/Deduction.