Observing vegetation phenology through social media

The widespread use of social media has created a valuable but underused source of data for the environmental sciences. We demonstrate the potential for images posted to the website Twitter to capture variability in vegetation phenology across United States National Parks. We process a subset of images posted to Twitter within eight U.S. National Parks, with the aim of understanding the amount of green vegetation in each image. Analysis of the relative greenness of the images show statistically significant seasonal cycles across most National Parks at the 95% confidence level, consistent with springtime green-up and fall senescence. Additionally, these social media-derived greenness indices correlate with monthly mean satellite NDVI (r = 0.62), reinforcing the potential value these data could provide in constraining models and observing regions with limited high quality scientific monitoring.