TY - JOUR
T1 - Observing parent-child purchase related interactions in US-based retail environments
T2 - replication and extension
AU - Krcmar, Marina
AU - Lapierre, Matthew A.
AU - Hoxie, Adam
AU - Colvett, Jackson
N1 - Publisher Copyright:
© 2017 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2017/7/3
Y1 - 2017/7/3
N2 - This study replicates and extends work by Buijzen and Valkenburg. We observed and coded purchase-related interactions of parent-child dyads in stores in the US, collected questionnaire data from them and collected questionnaire data from parents visiting stores without their children in order to assess external validity. The current study found key differences between families who bring their child to the store and those who do not. Observation and coding, which examined parent-child dyads with children between the ages of 2–12, also revealed that younger children exhibited more coercive behaviors than older children by begging, crying, and negative tone use; parent television viewing was related to child requests; and parent communication and control orientation as measured by the Buijzen Consumer Communication scale were linked to child consumer behavior.
AB - This study replicates and extends work by Buijzen and Valkenburg. We observed and coded purchase-related interactions of parent-child dyads in stores in the US, collected questionnaire data from them and collected questionnaire data from parents visiting stores without their children in order to assess external validity. The current study found key differences between families who bring their child to the store and those who do not. Observation and coding, which examined parent-child dyads with children between the ages of 2–12, also revealed that younger children exhibited more coercive behaviors than older children by begging, crying, and negative tone use; parent television viewing was related to child requests; and parent communication and control orientation as measured by the Buijzen Consumer Communication scale were linked to child consumer behavior.
KW - Parent-child interaction
KW - consumer development
KW - consumer socialization
KW - family communication
KW - observation
KW - retail environments
KW - television
UR - http://www.scopus.com/inward/record.url?scp=85015221362&partnerID=8YFLogxK
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U2 - 10.1080/17482798.2017.1303524
DO - 10.1080/17482798.2017.1303524
M3 - Article
AN - SCOPUS:85015221362
SN - 1748-2798
VL - 11
SP - 261
EP - 277
JO - Journal of Children and Media
JF - Journal of Children and Media
IS - 3
ER -