Objective and multidimensional acculturation measures: Implications for retailing to Hispanic consumers

Mary Ann Eastlick; Sherry L. Lotz

doi:10.1016/S0969-6989(99)00021-1

Objective and multidimensional acculturation measures: Implications for retailing to Hispanic consumers

Mary Ann Eastlick, Sherry L. Lotz

Family and Consumer Sciences, School of

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Abstract

Recent growth of ethnically diverse US and international populations makes these groups especially attractive to retailers. Although acculturation research suggests that Hispanics differ from other ethnic groups, little research has been conducted on such potential differences within the Hispanic community. This study examined acculturation measures as predictors of differences among Hispanic consumers with respect to shopping orientations, attitudes toward retailer attributes, and information source preferences. Compared to objective measures, multidimensional measures more effectively predicted culturally-related phenomenon; whereas, neither measure discerned disparities in global attitudes. Implications for retailers' use of tailored versus mass market strategies related to Hispanic consumers are discussed. (C) 2000 Elsevier Science Ltd. All rights reserved.

Original language	English (US)
Pages (from-to)	149-160
Number of pages	12
Journal	Journal of Retailing and Consumer Services
Volume	7
Issue number	3
DOIs	https://doi.org/10.1016/S0969-6989(99)00021-1
State	Published - Jul 2000

Keywords

Acculturation
Consumer shopping attitudes
Ethnic groups

ASJC Scopus subject areas

Marketing

Access to Document

10.1016/S0969-6989(99)00021-1

Cite this

@article{f065f786622c41a8a7ee7b7f8fe7850a,

title = "Objective and multidimensional acculturation measures: Implications for retailing to Hispanic consumers",

abstract = "Recent growth of ethnically diverse US and international populations makes these groups especially attractive to retailers. Although acculturation research suggests that Hispanics differ from other ethnic groups, little research has been conducted on such potential differences within the Hispanic community. This study examined acculturation measures as predictors of differences among Hispanic consumers with respect to shopping orientations, attitudes toward retailer attributes, and information source preferences. Compared to objective measures, multidimensional measures more effectively predicted culturally-related phenomenon; whereas, neither measure discerned disparities in global attitudes. Implications for retailers' use of tailored versus mass market strategies related to Hispanic consumers are discussed. (C) 2000 Elsevier Science Ltd. All rights reserved.",

keywords = "Acculturation, Consumer shopping attitudes, Ethnic groups",

author = "Eastlick, {Mary Ann} and Lotz, {Sherry L.}",

note = "Funding Information: The authors wish to thank the Agricultural Experiment Station of The University of Arizona for their generous support of this research.",

year = "2000",

month = jul,

doi = "10.1016/S0969-6989(99)00021-1",

language = "English (US)",

volume = "7",

pages = "149--160",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd",

number = "3",

}

TY - JOUR

T1 - Objective and multidimensional acculturation measures

T2 - Implications for retailing to Hispanic consumers

AU - Eastlick, Mary Ann

AU - Lotz, Sherry L.

N1 - Funding Information: The authors wish to thank the Agricultural Experiment Station of The University of Arizona for their generous support of this research.

PY - 2000/7

Y1 - 2000/7

N2 - Recent growth of ethnically diverse US and international populations makes these groups especially attractive to retailers. Although acculturation research suggests that Hispanics differ from other ethnic groups, little research has been conducted on such potential differences within the Hispanic community. This study examined acculturation measures as predictors of differences among Hispanic consumers with respect to shopping orientations, attitudes toward retailer attributes, and information source preferences. Compared to objective measures, multidimensional measures more effectively predicted culturally-related phenomenon; whereas, neither measure discerned disparities in global attitudes. Implications for retailers' use of tailored versus mass market strategies related to Hispanic consumers are discussed. (C) 2000 Elsevier Science Ltd. All rights reserved.

AB - Recent growth of ethnically diverse US and international populations makes these groups especially attractive to retailers. Although acculturation research suggests that Hispanics differ from other ethnic groups, little research has been conducted on such potential differences within the Hispanic community. This study examined acculturation measures as predictors of differences among Hispanic consumers with respect to shopping orientations, attitudes toward retailer attributes, and information source preferences. Compared to objective measures, multidimensional measures more effectively predicted culturally-related phenomenon; whereas, neither measure discerned disparities in global attitudes. Implications for retailers' use of tailored versus mass market strategies related to Hispanic consumers are discussed. (C) 2000 Elsevier Science Ltd. All rights reserved.

KW - Acculturation

KW - Consumer shopping attitudes

KW - Ethnic groups

UR - http://www.scopus.com/inward/record.url?scp=0034048468&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0034048468&partnerID=8YFLogxK

U2 - 10.1016/S0969-6989(99)00021-1

DO - 10.1016/S0969-6989(99)00021-1

M3 - Article

AN - SCOPUS:0034048468

SN - 0969-6989

VL - 7

SP - 149

EP - 160

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

IS - 3

ER -

Objective and multidimensional acculturation measures: Implications for retailing to Hispanic consumers

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this