‘No life here:’ the effects of motion picture incentive on below the line labor in Hollywood South

In 2002, Louisiana was one of the first states to begin a motion picture incentive (MPI) program to lure film and television production away from Los Angeles. Today, Louisiana, and especially its media capital, New Orleans, has been described as “Hollywood South,” a prominent North American film and television production center. This satellite production center is the outcome of a trend in local and national governments to use MPI programs to encourage the outsourcing of labor from Los Angeles since the mid-1990s. Using in-depth interviews with location managers in Louisiana, a review of policy documents, and an analysis of public discourse around the phenomenon in Louisiana, we examine the geography of Hollywood South, focusing on local labor and the consequences, efficacy, and ethics of its MPI program.