@article{04a05967a6dc4365837ce1eb048e14d2,
title = "Neither acquiescence nor defiance: Tuscan wineries' “flexible reactivity” to the Italian government's quality regulation system",
abstract = "This article introduces the concept of “flexible reactivity” to describe and analyze a form of economic actors' response to multiple judgment devices. Using the example of government regulation in the Tuscan wine industry, we show that wineries can in part comply with the government's quality classifications system while, at the same time, also offering products outside the official classification system. Through this research, we provide novel insights into the role of judgment devices and contribute to a more nuanced understanding of organizational responses to institutional pressures. Extending prior institutional-complexity research, our study illustrates that organizations' reactions to judgment devices are not limited to only the two options of either acquiescence or defiance. The third option—flexibile reactivity—encompasses an explicit combination of acquiescence and defiance at the actor level. Our findings shed new light on how organizations can cope with contradictory external demands such that contrasting logics compete for organizational resources and breed heterogeneous and continuously shifting product offerings.",
keywords = "culture, economic sociology, institutionalism, organizations, uncertainty",
author = "Taeyoung Yoo and Oliver Schilke and Reinhard Bachmann",
note = "Funding Information: The first author and the third author acknowledge support by the Hankuk University of Foreign Studies Research Fund and by the Basic Science Research Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Education, Science and Technology (NRF‐2013 S1A3A2053799). The research also benefitted from a US National Science Foundation CAREER Award (1943688) granted to the second author. Funding Information: The first author and the third author acknowledge support by the Hankuk University of Foreign Studies Research Fund and by the Basic Science Research Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Education, Science and Technology (NRF-2013 S1A3A2053799). The research also benefitted from a US National Science Foundation CAREER Award (1943688) granted to the second author. The paper benefitted from discussions with participants of presentations at the 2015 Annual Meeting of the American Sociological Association, the 2015 European Group for Organizational Studies Colloquium, and the 2016 Academy of Management Meeting. Publisher Copyright: {\textcopyright} 2021 London School of Economics and Political Science.",
year = "2021",
month = dec,
doi = "10.1111/1468-4446.12883",
language = "English (US)",
volume = "72",
pages = "1430--1447",
journal = "British Journal of Sociology",
issn = "0007-1315",
publisher = "Wiley-Blackwell",
number = "5",
}