Negotiating technology implementation: An empirical investigation of a website introduction

Negotiated implementation is suggested as a cogent approach to meeting user and implementer needs, and thus, to increasing technology implementation. Negotiated implementation is expected to have its effect through three well-known dimensions: ease of use, usefulness, and commitment. The efficacy of negotiated implementation is tested in the context of a university-based field study of World Wide Web site use. Empirical support is found for the negotiated implementation approach. Implications and future research related to both theory and application are provided.