@article{8e41ad7d1bad40e19d029b258ee5da13,
title = "Multiplex retailers versus wholesalers: A test of the total value of purchasing model",
keywords = "Business-to-business marketing, Organizational behaviour, Purchasing, Retailing, Wholesale trade",
author = "Lusch, \{Robert F\} and Vargo, \{Stephen L.\}",
year = "1998",
month = nov,
day = "1",
doi = "10.1108/09600039810247515",
language = "English (US)",
volume = "28",
pages = "581--598",
journal = "International Journal of Physical Distribution \& Logistics Management",
issn = "0960-0035",
publisher = "Emerald Publishing",
number = "8",
}