Mobile Phones, Farmers, and the Unsettling of Geertz’s Moroccan Suq/Bazaar Economy

In this article, I first examine the ways Moroccan smallholder farmers deploy mobile phones to revise their relationships with markets and roving middlemen. Second, based on a mixed method of participant observation and survey data, I claim that mobile phone use has transformed farmers’ economic behaviour, resulting in deeper market participation and the gradual undoing of the role of middlemen in the agricultural value chain. Finally, I contend that farmers’ use of mobile phones to synthesise market information from different marketplaces does not only unsettle Clifford Geertz’s arguments on information search strategies in the suq economy, but it also renders the centrality of his notions of intensive bargaining and clientilisation far less important than it used to be before the onset of mobile phones.