Media influence on behavior

Brad J. Bushman, Jodi L. Whitaker

Research output: Chapter in Book/Report/Conference proceedingChapter


The media can influence people in numerous ways. Often this influence is subtle and not easily noticed. The media can prime or activate certain ideas and actions. People may also mimic behaviors portrayed in the media in the short run, and may learn how to behave from media models in the long run. The effects of violent media are well-documented, including believing one is more likely to become a violence victim, becoming desensitized to violence, and behaving more aggressively oneself. Other media effects include promoting pro-social behavior, shaping attitudes, and affecting health. Knowledge of media influence is important to identifying when the media may affect one’s actions.

Original languageEnglish (US)
Title of host publicationThe Curated Reference Collection in Neuroscience and Biobehavioral Psychology
PublisherElsevier Science Ltd.
Number of pages5
ISBN (Electronic)9780128093245
StatePublished - Jan 1 2016


  • Agenda setting
  • Aggressive behaviour
  • Desensitization
  • Framing
  • Internet
  • Media
  • Media effects
  • Observational learning
  • Priming
  • Television
  • Video games
  • Violent media

ASJC Scopus subject areas

  • General Medicine


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