Media influence on behavior

Brad J. Bushman; Jodi L. Whitaker

doi:10.1016/B978-0-12-809324-5.06481-6

Media influence on behavior

Brad J. Bushman, Jodi L. Whitaker

Communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The media can influence people in numerous ways. Often this influence is subtle and not easily noticed. The media can prime or activate certain ideas and actions. People may also mimic behaviors portrayed in the media in the short run, and may learn how to behave from media models in the long run. The effects of violent media are well-documented, including believing one is more likely to become a violence victim, becoming desensitized to violence, and behaving more aggressively oneself. Other media effects include promoting pro-social behavior, shaping attitudes, and affecting health. Knowledge of media influence is important to identifying when the media may affect one’s actions.

Original language	English (US)
Title of host publication	The Curated Reference Collection in Neuroscience and Biobehavioral Psychology
Publisher	Elsevier Science Ltd.
Pages	571-575
Number of pages	5
ISBN (Electronic)	9780128093245
DOIs	https://doi.org/10.1016/B978-0-12-809324-5.06481-6
State	Published - Jan 1 2016

Keywords

Agenda setting
Aggressive behaviour
Desensitization
Framing
Internet
Media
Media effects
Observational learning
Priming
Television
Video games
Violent media

ASJC Scopus subject areas

Medicine(all)

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10.1016/B978-0-12-809324-5.06481-6

Cite this

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KW - Desensitization

KW - Framing

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KW - Media effects

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KW - Priming

KW - Television

KW - Video games

KW - Violent media

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Media influence on behavior

Abstract

Keywords

ASJC Scopus subject areas

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