Media Influence on Behavior

The media can influence people in numerous ways. Often this influence is subtle and not easily noticed. The media can prime or activate certain ideas and actions. People may also mimic behaviors portrayed in the media in the short run, and may learn how to behave from media models in the long run. The effects of violence in media are well documented, including believing one is more likely to become a violence victim, becoming desensitized to violence, and behaving more aggressively oneself. Other media effects include promoting prosocial behavior, shaping attitudes, and affecting health. Knowledge of media influence is important to identify when the media may affect one's actions.