| Original language | English (US) |
|---|---|
| Title of host publication | Consumer Psychology in a Social Media World |
| Publisher | Taylor and Francis Inc. |
| Pages | 239-253 |
| Number of pages | 15 |
| ISBN (Electronic) | 9781317502067 |
| ISBN (Print) | 9780765646934 |
| DOIs | |
| State | Published - Sep 16 2015 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting