Original language | English (US) |
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Title of host publication | Consumer Psychology in a Social Media World |
Publisher | Taylor and Francis Inc. |
Pages | 239-253 |
Number of pages | 15 |
ISBN (Electronic) | 9781317502067 |
ISBN (Print) | 9780765646934 |
DOIs | |
State | Published - Sep 16 2015 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting