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Marketing the eikaiwa wonderland: Ideology, akogare, and gender alterity in English conversation school advertising in Japan
Keiron Bailey
Educational Policy Studies and Practice
Law, James E. Rogers College of
Research output
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Contribution to journal
›
Article
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peer-review
58
Scopus citations
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Dive into the research topics of 'Marketing the eikaiwa wonderland: Ideology, akogare, and gender alterity in English conversation school advertising in Japan'. Together they form a unique fingerprint.
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Arts and Humanities
Selfhood
100%
Wonderland
100%
Promotional Materials
66%
Career Development
66%
longing
33%
cultural sphere
33%
English Language Learning
33%
Personal Development
33%
Signification
33%
Professional Development
33%
Visual methodologies
33%
Female Agency
33%
Keyphrases
Alterity
100%
Wonderland
100%
Selfhood
50%
Promotional Material
33%
Japanese Females
16%
Semiological Analysis
16%
Foreign Travel
16%
Female Agency
16%
Visual Methodologies
16%
Women Professionals
16%
Japanese Workers
16%
Foreign Studies
16%
Kanagawa
16%
Social Sciences
Ideologies
100%
Japan
100%
Career Development
66%
Legislation
33%
Women Students
33%
London
33%
English Language Learning
33%
Psychology
Selfhood
100%
Personal Development
33%
Nursing and Health Professions
Individualization
100%